The Industry
What is User-Generated Content (UGC)?
User-Generated Content refers to any content created and shared by consumers of a brand or product.
The Industry
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What is Event Planning?
If you’ve ever been to a wedding, elaborate party, or business conference, you’ve enjoyed an event
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What is User Experience (UX) Design?
As a marketer, you’ll likely work with UX designers a few times (perhaps at the launch
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What is Influencer Marketing?
Influencer Marketing is a subset of social media marketing, in which brands collaborate with influential people
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What is Public Relations (PR)?
Public Relations is the art and science of creating and maintaining a favorable public image for
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3 Types of Media: Paid, Owned, Earned
Media and assets are typically broken into 3 categories: paid media, owned media, and earned media.
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What Does a Chief Marketing Officer (CMO) Do?
Like most leaders, CMOs have gone through the actual “work” of marketing and learning the ropes
A Manager's POV
Jumping from Entry-Level to Manager
Getting that first managerial promotion in your marketing job is a huge deal, and it takes
The Industry
A Guide: What is Marketing?
“Marketing” is an umbrella term for lots of different functions. Click for a full list on
The Industry
What is Email Marketing?
The best marketing emails aren’t just about sales and discounts. Good marketing emails contain valuable, useful