The Industry
What is User-Generated Content (UGC)?
User-Generated Content refers to any content created and shared by consumers of a brand or product.
Types of Marketing Jobs
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What is Event Planning?
If you’ve ever been to a wedding, elaborate party, or business conference, you’ve enjoyed an event
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What is User Experience (UX) Design?
As a marketer, you’ll likely work with UX designers a few times (perhaps at the launch
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What is Influencer Marketing?
Influencer Marketing is a subset of social media marketing, in which brands collaborate with influential people
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What is Public Relations (PR)?
Public Relations is the art and science of creating and maintaining a favorable public image for
The Industry
A Guide: What is Marketing?
“Marketing” is an umbrella term for lots of different functions. Click for a full list on
The Industry
What is Email Marketing?
The best marketing emails aren’t just about sales and discounts. Good marketing emails contain valuable, useful
The Industry
What is Paid Media Marketing?
Have you ever bought something you saw on an Instagram ad? That’s why media buying works!
The Industry
What is Social Media Marketing?
Social Media Marketers take care of the company’s social media platforms, such as Facebook, Snapchat, Pinterest,